The sushi restaurant market is expected to grow at a rate of 8.0% during the forecast period 2021 to 2028 and is expected to reach a value of USD 12 billion by 2028. The Data Bridge Market Research Report on the Sushi Restaurant Market provides analysis and insights into various factors that are expected to prevail throughout the forecast period, while providing their impact on the market growth. Rapid urbanization is accelerating the growth of the sushi restaurant market.
A sushi restaurant is a restaurant that serves sushi. Sushi is defined as a food that consists of rice seasoned with vinegar and topped with raw fish or vegetables. Sushi rolls (maki) are one of the most common types of food.
Growing popularity of sushi dishes, especially among millennials, is one of the major factors driving the growth of the sushi restaurant market. As digitalization and related developments accelerate market growth, vendors advertise their brands and products through electronic and print media, while sushi restaurants focus on marketing campaigns. The emergence of innovative sushi dishes such as nigiri sushi served with a bit of wasabi sprinkled on top of the rice and topped with various toppings and increasing the number of consumers The trend of trying new cuisines is further impacting the market. Furthermore, increasing disposable income of the people, adoption of smart strategic marketing campaigns, and booming tourism are all positively impacting the sushi restaurant market. Furthermore, product advertising and promotions, technological advancements, and rising popularity of Japanese cuisine offer lucrative opportunities for market players during the forecast period 2021 to 2028.
On the other hand, reluctance to try Japanese cuisine is expected to hamper the growth of the market. The negative impact of COVID-19 on the hospitality industry is expected to challenge the sushi restaurant market during the forecast period 2021-2028.